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An audience member at last week's Heritage Foundation event on the relationship between bloggers and journalists asked the panelists (including me) whether a moderate blog could survive in a medium dominated by conservatives and liberals.

I don't know the answer, but maybe the folks at Donklephant will have some good insights down the road. Weblog Empire just launched that group blog for people "who have an interest in politics but don't agree with either side on everything and are turned off by the unquestioning partisan nature of many leading blogs today." (Hat tip to Instapundit).

Donklephant hopes to appeal not just to political moderates but also advertisers who want to reach the middle. "Donklephant gives advertisers the chance to actually sell to a politically aware and interested audience, as opposed to preaching to the converted, as is the case with most political blog advertising," Weblog Empire CEO Duncan Riley said.

Point your browsers to Beltway Blogroll on Monday to read more about the role of advocacy ads in the blogosphere.

Posted by dglover at July 15, 2005 02:31 PM

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