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November 08, 2005
BELTWAY BLOGROLL

The Salt Of The Blogosphere

When it comes to policy blogging inside the Beltway, the National Association of Manufacturers is the leader of the pack.

But for "blogger in chief" Pat Cleary, it's not enough to hold forth at the Manfacturers' Blog; he wants his comrades in the manufacturing business to come to know the power of the blog, too. That's why he headed a blog training seminar for NAM members late last month.

"We told of our odyssey over the last year, from [NAM President] John Engler's initial OK to traffic numbers today that we only dreamed about then," Cleary wrote. "We also promised tons of consulting time to the folks from the Chocolate Manufacturers Association in return for some of that sweet stuff. We were pretty shameless, actually."

The modern-day Willy Wonkas apparently aren't ready to take the blogging plunge just yet. But the head of another flavorful group, Dick Hanneman of the Salt Institute, was so inspired by the seize-the-day seminar that he quickly started a blog called Salt Sensibility.

The topics over the first few days range from food labeling and the dietary impact of salt to the condition of the Great Salt Lake in Utah and the merits of federal highway spending. Part of your balanced blogging diet.

Visit the site yourself to sample the salt of the blogosphere.

Posted by | 12:07 PM


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Beltway Blogroll, by K. Daniel Glover, gauges the policy and political impact of blogs. Glover is the editor of National Journal's Technology Daily.
He can be reached at dglover@nationaljournal.com.



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