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May 24, 2006BELTWAY BLOGROLL
Old Media And New Media Converge
Associated Press and Technorati, the search engine for blogs, have reached a deal that will draw a virtual line between the most popular AP articles and the blogs that are writing about them.
"We currently track more than 40 million blogs," said David Sifry, founder and CEO of Technorati, "and bloggers the world over are increasingly helping to shape our knowledge, opinions and ideas -- joining professional journalists in the telling of the complex stories of our lives."
It's a smart move on AP's part and one that I imagine more traditional outlets will follow soon enough.
Get the details on the AP/Technorati deal from PRNewswire. AP's technology writer also penned a story on that deal and another one between AP and the search engine Topix.net
Posted by Danny | 04:34 PM
