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November 17, 2006BELTWAY BLOGROLL
The Link Between Activism And Blogs
As reported this week in National Journal's Technology Daily
An international study has found a link between political activism and reading Web logs. The survey of blog readers by Strategy One found that nearly a quarter of the people in the United States, France and the United Kingdom read blogs at least once a week.
The Edelman public relations firm presented the results of the survey at a forum Wednesday hosted by the George Washington University Institute for Politics, Democracy and the Internet. Robert Moran, the research director at Strategy One, said the goal was to determine who reads political blogs and the impact the sites have on opinion leaders.
Moran estimated that 60 million U.S. adults read blogs at least once a week, and he said the perception that they are for young people is not entirely true.
While 18- to 24-year-olds are likely to read blogs more often than 25- to 34-year-olds, popularity increases again with 35- to 44-year-olds. A survey released earlier this month by the institute found that political blogs were most popular with 30- to 50-year-olds and that 9 percent of Americans read political blogs daily.
... Moran said his survey found that 49 percent of those defined as "influentials" took action as a result of something they read on a blog. The most popular actions included signing petitions, attending meetings, or writing or calling politicians.
He said that among all blog readers, 28 percent took some type of action, mostly political action, as a result of a blog posting.
Posted by Danny | 07:00 AM
